Legal
Cookie Policy
Last updated: 14 April 2025 | Effective: 14 April 2025
Our website at novalaa uses cookies and similar technologies to help the site function correctly and, where you have given permission, to help us understand how it is being used. This page explains what cookies are, which ones we use, and how you can manage your preferences.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device on return visits and can store certain preferences or information about your session. Cookies cannot run programmes or carry viruses — they are simply data files that sit on your device.
Similar technologies include local storage (used by some scripts to store information in your browser) and pixel tags (small invisible images used to track page views or ad conversions). Where we refer to "cookies" in this policy, we mean all of these technologies unless stated otherwise.
2. How We Use Cookies
We use cookies for the following purposes:
- Essential operation: To ensure the website loads correctly and core features (such as your cookie preference record) function as expected.
- Analytics: To understand which pages are visited, how long visitors stay, and where they come from — helping us improve the website over time.
- Marketing: To help us measure the effectiveness of any advertising we run, and to avoid showing irrelevant ads to people who have already been in touch.
We do not use cookies for personalised advertising based on sensitive personal characteristics, and we do not share cookie data with data brokers or advertising exchanges.
3. Cookies We Use
The table below lists the cookies currently in use on this website:
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
novala_cookie_consent |
Novala | Essential | Stores your cookie consent preferences so we do not ask again on every visit. | 12 months |
_ga |
Google Analytics | Analytics | Distinguishes unique website visitors for aggregated traffic analysis. | 24 months |
_ga_XXXXXXXX |
Google Analytics | Analytics | Maintains session state for GA4 measurement. | 24 months |
_fbp |
Meta (Facebook) | Marketing | Identifies browsers for Meta advertising performance measurement. | 3 months |
_uetsid |
Microsoft (Bing) | Marketing | Tracks sessions for Microsoft Advertising conversion measurement. | Session |
_uetvid |
Microsoft (Bing) | Marketing | Identifies returning visitors for Bing Ads attribution. | 16 months |
4. Your Preferences
When you first visit our website, a small notice will appear asking for your preferences on optional cookies. You can adjust your settings at any time using the controls below. Changes take effect on your next page load.
Manage Your Cookie Preferences
Your choices are saved in your browser. You can change them at any time.
Essential Cookies
These are required for the website to function and cannot be turned off. They include your cookie preference record.
Analytics Cookies
Help us understand how visitors interact with our site so we can improve it. All data is aggregated and anonymised.
Marketing Cookies
Allow us to measure the reach of any advertising campaigns. We do not use these for personalised ad targeting.
5. Withdrawing Consent
You can withdraw or change your consent at any time using the preference panel above. You can also manage cookies directly through your browser settings:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Safari: Preferences → Privacy → Manage Website Data
- Firefox: Options → Privacy & Security → Cookies and Site Data
- Edge: Settings → Site permissions → Cookies and site data
Please note that disabling all cookies — including essential ones — may affect how the website functions. In particular, your consent preferences may not be retained between visits.
6. Third-Party Cookies
Some cookies on our site are set by third-party services such as Google Analytics and Meta. These providers have their own privacy policies, which we encourage you to review if you have questions about how they handle data:
We have configured these services to minimise data sharing where possible, including enabling IP anonymisation on Google Analytics.
7. Do Not Track
Some browsers offer a "Do Not Track" (DNT) signal. At present, there is no consistent industry standard for how websites should respond to DNT signals. Our site does not alter its behaviour based on DNT requests, but you can manage your preferences directly through the panel above or your browser settings.
8. Children
Our website is not directed at children under the age of 18. We do not knowingly set cookies or collect personal data from minors.
9. Changes to This Policy
We may update this Cookie Policy from time to time, for example if we add new tools to our website. The updated policy will be published here with a revised date. If the changes are significant, we will display a notice on our website.
10. Contact
If you have any questions about how we use cookies, please contact us:
- Email: info@novalaa
- Phone: +60 3-7726 9351
- Address: 19 Jalan Datuk Sulaiman, Taman Tun Dr Ismail, 60000 Kuala Lumpur, Malaysia